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Monday, November 24, 2008

Naming Rights For Mets New Stadium In Jeopardy?

Two year ago, the New York Mets sold the naming rights to their new stadium to Citi Group Financial. The deal, which is worth $400 million over 20 years, could be in jeopardy due to the recent financial crisis and the speculation that Citi Group is in trouble. CNBC's Darren Rovell speculates that there is no way any company would have paid $20 million a year in naming rights now and that the Mets displayed good timing in getting this deal locked up two years ago. Today, the federal government approved a $20 billion (with a b) cash injection for Citi Group which makes the $20 million (with a m) naming rights deal look like peanuts. However, today we saw General Motors end their sponsorship deal with Tiger Woods. It is obvious that Wall Street's financial crisis is starting to have an impact on the sports world. It's just a matter of how bad it will get and how far it will spread. With what looks like an iron clad agreement, Citi is unlikely to be able to get out of the deal, but shareholders might start questioning if that $20 million annually could be put to better use.

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